AN IDEAL ADDRESS TO YOUR IDEAL HOME

Life Medya is announcing the appointment of the newest show, Ideal Home Fair. As the organizer of Zuchex International Housewares&Gift and electrical appliances fair which is the 3rd largest fair in Europe , Life Medya is continuing to respond to global market needs, offering you a global perspective for finding and contacting potential suppliers by Ideal Home Fair. In its new role, Life Medya will work with electronic households, white goods, furnitures industry in addition to kitchenwares (glass, stainless steel, cookwares, porcelain, ceramic, plastic products), electrical appliances, decorative products, giftwares and home textile to further strengthen relationships with current and prospective attendees for each of the company's housewares and giftwares industry trade shows. We would like to acquaint you with our marketing and new business developments.

In studying the market, we realized that what the housewares and gift industry need is a highly productive gathering of buyers and suppliers in order at the most strategically critical time in housewares and gift industry business year.

Responding to this void in the world, Ideal Home Fair will be a private industry show designed to bring the best of the industry's suppliers and buyers together in the strategic April time-frame. The show's timing, Turkey with 70million population, 9 neighbour countries and middle east, increasing of trade volume and Turkey 's strategically important location provide vendors with a convenient way to convene to reliably predict trends and purchasing patterns for the coming business year.

Life Medya will continue to strengthen relationships we have with key retailers in many of the markets we serve and also work closely with our sales and marketing teams, as well as our exhibitors, to identify and attract new attendees to our shows. Ideal Home will be held on April 12-15, 2007 in 45,000 sqm and we have already had many requests from potential exhibitors and visitors.

With a major centre for business and commerce in the world and incredible opportunities to new trends, Turkish Housewares sector is booming and with the support of Life Medya organizations, it is also growing rapidly. You can make direct contact to the leading housewares professionals in the dynamic markets of East and West.

Ideal Home Fair is a true milestone for the housewares and gift industry.

For more information on exhibiting or attending the Ideal Home Fair 2007;

info@idealhomefair.com

www.idealhomefair.com